Findest, A guiding light in cutting-edge R&D
Findest is the conduit for innovators and the precise technologies they need.
This specialized service lights the way for R&D breakthroughs in biotech, sustainable energy, manufacturing and consequential industries of all kinds. The research, patents and IP that Findest scouts for engineering teams helps to shape the world we live in. So, Verve stepped in and helped shape a vivid brand that casts the company in a whole new light.
Findest’s brand identity now reflects the power of the service they provide. Across all channels, the Findest team can confidently communicate what they do to the kind of R&D engineers, Chief Innovation Officers and expert teams seeking guidance on their path to technological discovery. A strong name, with a strong and trusted product, finally has the logo and identity to match.
The Findest Light
Every aspect of this new identity refracts The Findest Light. This visual system guides how to mask objects, the photographic art direction, a gradient-rich suite of icons, and custom illustrations – like the example above, by Patswerk.
The Findest Light has three distinct settings: Guiding Mode is a sharp, graphic element that shows a clear path forward, Supercharged Mode introduces a glow which nods to breakthrough, while Illuminated Mode feels ethereal and reflects a visionary spirit.
Empowering eureka moments
Findest is geared for real innovators. These are not self-proclaimed “disruptors” of Silicon Valley, but the engineering minds who are working hard to shape a better future.
While in Guiding Mode, each bend of The Findest Light an inflection point in the research journey. A new insight, iteration or solution that lead to breakthroughs. All thanks to Findest, and their integrated AI agent IGOR, illuminating the way.
Digital to real world
The Findest light touches all brand touchpoints, from one-off marketing assets to UX & UI design and real-world applications like regular R&D events. By bringing together disparate technologies and industries under one unified visual language, Verve was able to equip Findest with the brand they need to continue shaping the world we need now.
Vincent Franken, CEO, Findest
“We turned to Verve for our very first company branding and they delivered something that shows who we really are. Verve listened closely, challenged us, and helped us capture exactly what sets Findest apart in the R&D world. The end result feels authentic and spot-on.”
Findest
Brand Strategy
Brand Identity
Digital Design
Object Illustrations by Patswerk
3D Enamel Pin by Matthew Gilbert
Findest connects innovators in biotech, energy, manufacturing and cutting-edge industries with the technologies they need. The Findest team approached Verve to create a new brand that represented the path to discovery that their R&D scouting service can empower. Our Strategy, Design and Digital teams did just that. Now, The Findest Light guides internal brand asset creation, discussions around Findest culture and how the world sees this heavy hitter in R&D.