To accelerate a new phase of international growth, 2022 European Design Agency of the Year Verve joins forces with digital solutions group United Playgrounds to establish a future-proof, multifaceted branding agency.
Laying the foundations
Since its foundation, Verve has had ambitions to become the best branding agency in the world. From its inception as Vruchtvlees in The Hague, the Netherlands, the agency rebranded as Verve in early 2021 to drive its international expansion. Working for companies that shape the future, the agency grew with 15 brand strategists and designers, counted 50% growth in sales per year, opened a second office in Amsterdam, and doubled its client count. This growth culminated in being crowned the 2022 European Design Agency of the Year at the European Design Awards earlier this year.
Verve has decided to join forces with United Playgrounds to accelerate the growth and accommodate their international ambitions. Founded by Diederik Breijer and backed by investor Standard Investment, United Playgrounds devises, designs, and builds end-to-end digital products, services, business solutions, and data-driven marketing campaigns.
This partnership enables Verve to collaborate seamlessly with other agencies in the group and expand their service for international clients. They will be able to provide all the facets that come with a major rebranding; identity, design, tech, media, and platform selection - now and in the future.
"This partnership marks a significant milestone in the development of Verve. We have been growing rapidly in the past few years - by more than 50% per year, and counting clients in more than 12 countries. We have been on the right track, but partnering with United Playgrounds will help us achieve our ultimate goal more efficiently and quickly: to play at the top of the world. They were our partner of choice, and we look forward to what we will create together."
Collaborating for the future
With this new construction, Verve will provide its clients with everything a modern brand needs to grow and thrive. By building a multifaceted agency together, Verve and United Playgrounds step up to the demands of a new era of branding.
While Verve will retain its identity, client list, and staff, the talented, driven and enthusiastic group of people emerging from this partnership will rise to the challenges of today, tomorrow, and any possible future.
“In the past few years, Verve has made impressive strides, and when you look at their work for clients like Flutterwave, Tuum, Juni and Miro, you can see their level and potential - and why we couldn’t be more excited to work with them. Verve is a unicorn amongst design agencies, and we are very proud that we can realize our international ambitions together. At United Playgrounds, we are building a full-funnel digital group with high-quality digital hero agencies in specific disciplines. With the team at Verve, we can make an important step forward, and not just in the Netherlands.”