Privacy and cookie Statement

Verve by Vruchtvlees B.V. has its registered offices at Joseph Ledelstraat 98, 2518 KM Den Haag.  

Responsibility for the processing of personal data

Your privacy is of great importance to Verve by Vruchtvlees ; consequently, it complies with the Personal Data Protection Act and European Data Protection Directive 95/46/EC. Moreover, Verve by Vruchtvlees has anticipated the General Data Protection Regulation, which will replace the aforementioned acts with effect from 25 May 2018. This privacy statement covers all the legislation jointly referred to as ‘Relevant Data Protection Legislation’.

Verve by Vruchtvlees is responsible for processing personal data in the way described in this privacy statement and is, therefore, the ‘controller’ in the sense of the Relevant Data Protection Legislation.

Contact details

Verve: Digital, Strategy & Design

Joseph Ledelstraat 98

2518 KM Den Haag


Personal data that we process

Verve by Vruchtvlees processes your personal data because you use our services and/or because you provide us with this data. We process your data in order to implement our agreement and/or to fulfil a legal duty to align our services with your requirements as well as possible.

Verve by Vruchtvlees does not keep your personal data for longer than is strictly necessary to realise the objectives for which your data has been collected. For each contract for services, we observe the following retention periods for the various categories of personal data we process.

Below, you can refer to an overview of the personal data we process, and the corresponding retention periods:

Company data
● Company name - indefinite period
● Visitor’s address - indefinite period
● Correspondence address - indefinite period
● Invoice address - indefinite period
● Email address (addresses) - indefinite period
● Bank account number - indefinite period
● Name details - indefinite period
● VAT number - indefinite period
● Chamber of Commerce number - indefinite period

Personal data
● First name - indefinite period
● Prefix - indefinite period
● Surname - indefinite period
● Telephone number (numbers) - indefinite period
● Email address (addresses) - indefinite period

Special and/or sensitive personal data we process

Our website and/or service does not intend to collect data about visitors to our website who are younger than 16 years, unless they have their parents’ or guardians’ permission. However, we cannot check whether a visitor is older than 16.

We advise parents to involve themselves in the online activities of their children in order to prevent data about their children being collected without parental permission. If you are convinced that we have collected personal data concerning a minor without this permission, please contact us via and we will remove this data.

The goal for which and the basis on which we process personal data

Verve by Vruchtvlees processes your personal data for the following reasons:

  • To conclude a payment

  • To send our newsletter and/or advertising leaflet

  • To be able to phone or email you if necessary to provide our services

  • To inform you of changes to our services or products

  • To offer you the opportunity to create an account

  • To deliver goods and services to you

  • Verve by Vruchtvlees analyses behaviour on the website in order to improve the website and to align our offer of products and services with your preferences.

  • Verve by Vruchtvlees follows surfing behaviour across various websites in order to align our products and services with your requirements.

  • Verve by Vruchtvlees also processes personal data when we are legally required to do so, such as the data we require for our tax returns.

Sharing personal data with third parties

Verve by Vruchtvlees does not sell your data to third parties and will only make it available if this is necessary for the implementation of our agreement with you or to comply with a legal requirement. We can use the services of the Processors to process your data, for example, to store your data or host the website. We conclude a processing agreement with these companies in order to ensure they treat your data with the same degree of security and confidentiality.

The Processors will only process your data in accordance with our instructions and never for their own purposes. At all times, Verve by Vruchtvlees remains responsible for this processing. The Processors we make use of include:  Gripp, Frontapp, Google Suite, Forecast, Basecamp.

We are allowed to transfer data to organisations outside the European Union if one of our Processors is located outside the European Union. However, personal data will only be transferred to countries and organisations that offer an adequate level of protection; a level which meets the standards of the Relevant Data Protection Legislation.

Cookies or similar technology which we use

Verve B.V. uses functional, analytical and tracking cookies. By agreeing to the cookie statement you grant your permission to all the services connected to Verve by Vruchtvlees, a.o. HighFive and other related pages. 

What is a cookie?

A cookie is a small (text) file which your browser stores on your computer, when you visit our website. This information can be retransmitted to us upon your next visit. In this manner, our website can recognize you.

Why do we use cookies?

Verve by Vruchtvlees uses functional, analytical and tracking cookies. Cookies ensure that the website is fast and that you can safely visit our website. The cookies also ensure that we can see how the website is used and how we can improve our website. Furthermore, cookies of ourselves or of third parties can be used to show you ads matching your interests. In this way, we achieve the best user experience.

Functional cookies 

These cookies are necessary to make the website work. Without these cookies some preferences (such as language settings) cannot be stored.

Verve by Vruchtvlees uses the following cookies to effect the session with the server, to check whether a form really comes from the website, to remember your cookie status.


2 hours


2 hours

cookie consent_status

1 year

Analytical cookies

Analytical cookies are used to review the quality and effectiveness of our website. In this manner, we can see for instance how many visitors we get at the website and what pages they visit. This information is used by us to analyze and improve our website.

Google Analytics & Google Tag Manager

The Google Analytics cookies are installed by Verve by Vruchtvlees to identify how visitors use our websites. With these cookies we draw up reports and optimize our website. The cookies collect how many visitors reach the site, where they come from and what pages they visited. Want to know more about the Google Analytics cookies?

The following cookies are installed by Google Analytics


2 years


1 minute


24 hours


30 sec  - 1 year


90 days


The Hotjar cookies are installed by Verve to analyze behavioral patterns on the website and surveys for the sake of optimizing our website. The cookie collects whether your website session has been included in the analysis of behavioral patterns on the website, so you will only be shown the survey once. See for more information about the privacy policy of Hotjar:


1 year


1 year


1 year


1 year


1 year


1 year


1 year

Tracking cookies

We ask your permission to install tracking cookies of the parties stated below to allow us to show you appropriate and relevant content on our website. Based on the pages you visited, they show ads these parties believe to be interesting to you. Verve by Vruchtvlees does not have any control of the cookies of third parties and the way in which they install tracking cookies. Verve by Vruchtvlees does not have access to the data collected by third parties.


Verve by Vruchtvlees installs cookies of Facebook to show relevant ads to you. The cookies consist of a randomly generated ID which recognizes you and registers the number of visits, browser-type and date and shares them with Facebook. These data regarding your surfing behavior can be shared with Facebook, because a Facebook pixel has been implemented in our pages. It is not possible for Verve to retrace such data to an individual. For more information about the cookies of Facebook see


2 months

LinkedIn Marketing Solutions

Verve by Vruchtvlees installs cookies of LinkedIn to show relevant ads to you. Verve does not have access to the data collected by third parties. For more information about LinkedIn and privacy visit:


1 month


1 month


2 years




24 hours

BS cookie

2 years

Verve by Vruchtvlees installs cookies of Twitter to show relevant ads to you. Verve does not have access to the data collected by third parties. For more information about Twitter and privacy visit:


2 years


Verve by Vruchtvlees uses Vimeo to show relevant videos to you. Vimeo places cookies to identify your viewing history. Verve cannot access the data processed by Vimeo. For more information about Vimeo and privacy visit:


1 year


2 years

How can I view, correct or remove my data?

You can view, correct or remove your personal data. We may retrieve data of third parties from the parties in question, but we depend upon their response. Please send an email to: 

How can I switch off or remove cookies?

You can choose not to give your permission to install cookies. In the internet browser you can also block cookies. It varies by browser how to do this, most browsers explain this in their help function. When blocking cookies, our website may not operate as well.

Last review: 16 april 2021. 

View, correct, or remove data

You have the right to view, correct or delete your personal data. You also have the right to withdraw your consent to the data processing or to object to Verve by Vruchtvlees processing your personal data; furthermore, you have the right to data portability. This means that you can submit a request to us asking us to send a computer file, containing the personal information we hold on you, to another organisation specified by you.

By sending an email to: you can submit a request to inspect, correct, remove, or transfer your personal data, as well as asking to have your consent withdrawn or objecting to the processing of your personal data.

Verve also wants to draw your attention to the fact that you have the option of filing a complaint with the national supervisory authority (the Dutch Data Protection Authority) if - in your opinion - we are processing, or have processed, your personal data unlawfully. To do so, please use the following link

How we secure personal data

Verve by Vruchtvlees takes the protection of your data seriously and takes appropriate measures to prevent misuse, loss, unauthorised access, unwanted disclosure and unauthorised modification. If you feel that your data is not properly secured or there are indications of abuse, please contact us at

Laatst gewijzigd op 16 April 2021.