Ecommpay
Tailor-made payments solutions
Wouldn’t it be great to have your payment provider by your side, instead of it being the biggest obstacle in your way? Ecommpay is here to take payments out of your hands. With over 11 years of experience in the world of digital e-commerce, and a bit of Maverick’s attitude, they’re making transactions as seamless as possible.
The landscape
The demand for cross-border, digital transactions is growing. With that, the entire global payment market is growing. And it’s growing fast. With an estimated $236.1B on the horizon, Ecommpay’s rebrand is a fine example of perfect timing.
Tailor-made payments solutions call for a made-to-measure identity. Based on boldness, customisability and challenge, Verve pioneered a strategic and visual foundation that’s as versatile as their payments are. Because with dominating players like Stripe and Adyen, you need an adaptable, industry-specific approach to help stand out.
Unlocking doors of growth
This new era of payment solutions is all about growth. As the mavericks of e-commerce, you have to distinguish yourself. So, we went through an evolution to make a coherent strategy and a distinctive identity. One that led Ecommpay from feeling stuck to opening doors of growth.
Stepping away from high-risk business, Ecommpay needed a way to dive into the low-risk segment and stick. By highlighting their open architecture, inclusive payments, flexibility and dependability, we created a brand that’s as understandable yet versatile as their payment solutions — allowing them to be recognizable on any touchpoint.
Made-to-measure mavericks
Meet: the module, the enabler of frictionless payments. Central to their visual identity, these round-edged squares vary in composition representing the customisability of Ecommpay’s tailor-made payment solutions. With colours as vivid as growth, their new color palette will bridge marketing, digital, and daily communication.
From travel to fintech, Ecommpay is your business partner dedicated to keeping payments flowing, with minimal intervention by yourself.
Miranda McLean, Ecommpay CMO
“This refresh forced us to dig deep and come together as a team to identify exactly who we are and where we want to go. Verve played a pivotal role in turning that deep thought into a stunning visual identity that will take us long into the future.”
