What makes a brand system hold together
A brand system is a set of decisions that all pull on each other. Move one thread and the rest shifts. Figma Weave can build those systems faster than ever, but no tool can tell you which threads to pull, or when to stop. Co-hosted by Figma and Verve.
Join us for breakfast
Pull a thread, see what moves. That’s the whole idea. Weave lets you build a brand system faster than ever imagined. It’s a leading tool for a reason. But it’s not the only one, and it's not what this workshop is about. We need to know what we're making, and why, before the tools make it for us.
Let's untangle it together, over breakfast. RSVP here.
Speakers + topics
Branding evolved: how Weave helped us scale our craft for Zero.
Walewijn Den Boer, Creative Director at Verve.
Elegance Is Refusal
Ken Vreman, Design Advocate at Figma Weave
AI has made making cheap. What it can't do is decide what's worth keeping, and that's where brands win or lose now. The talk is built around one question every creative team is facing: which parts of the work do we give away, and which do we keep?
Guest Speaker: Koen Taselaar
Koen Taselaar (1986) is a visual artist based in Rotterdam, working across drawing, jacquard weaving, ceramics and artist's books. His work is held in the collections of Museum Boijmans van Beuningen, Groninger Museum, Centraal Museum Utrecht and Sainsbury Centre Norwich, among others.
The when and where
Thursday, October 29
Doors open: 9:15 AM
Program: 10am to noon(ish)
At Verve Amsterdam Archangelkade 30 Take the lift up to Level 3
