Dutch Design Week (DDW) is Europe’s largest design event.
With over 2,600 designers and 355,000 visitors, this event exhibits design at its best. Every year, Verve creates new ways for visitors and participants to digitally connect to the festival. From innovating a new visitor mode to improving last year’s inventions: we’ve got you covered with a personal pocket guide to DDW 2021.
During the nine days of the festival, the DDW website is split in two: a regular mode and this year’s visitor mode. When located at the event in Eindhoven, the visitor mode will guide you around the festival. Where a physical map is limited in its functions, the visitor mode allows you to plan your entire visit: from wayfinding and curated routes to your favorite events, exhibitions and talks all in one place.
Where a physical map is limited in its functions, the digital visitor mode allows you to plan your entire visit
Yira Rodriguez Garcia, Senior Digital Producer at Verve, is motivated to create a digital experience that supports the live event: “We’re finally going to be live again, let’s do it right.”
Sarah de Jager, Digital Design Lead at Verve
“It’s fun to see how we look at design from a different perspective, yet we make the same choices”
Verve managed to bring the visual identity, created by Thonik, to another level by translating it into all digital elements. A like-minded collaboration was the key to unlocking this translation. Sarah de Jager, Digital Design Lead at Verve, emphasises that “It’s enlightening to collaborate with an agency that has the same passion for design as Verve does. We look at design from a different perspective, yet we often make the same choices.”
Save and share favorite events
From this year onwards, Dutch Design Week has an archive to stay. This enables all DDW fans to save their favorite stories and ideas from previous editions through the improved MyDDW dashboard.