Strategy. Identify a timeless, compelling story
Our strategic goal is simple: empower you to become the best version of yourself. One that people will love and make your company thrive. Simple, really. It just takes a lot of questions and soul-searching to get there.
During an intensive, challenging and fun (yes, really) series of workshops we’ll identify the story that will drive your brand forward. This will be the foundation of a personality that people inside and outside your company will want to be around. It will resonate through every interaction your living brand has with its user, across every touchpoint.
Let’s go!
The first step is defining who you are and what you want to achieve.
The most successful brands, the kind that we want you to be, don't sell a product. They sell a lifestyle. And if you're selling a lifestyle, you have to take a stand. The first step to doing that is defining who you are and what you want to achieve.
You might think you already have the answers to these questions, but we’d respectfully suggest that you’re wrong. Try asking everyone (or at least five people) in your company to describe your company in one phrase. If they all give you the same answer: respect. You’re doing a great job. If not, it’s time to get to the bottom of your brand.
We’ll do that in a series of challenging workshops. By the end we’ll know so much about you, your market and the competition, that we’ll share your goals and feel part of the team. Even more importantly, we’ll have identified the values to transform into the timeless, compelling story that will drive your brand forward.
Your brand isn’t what you say it is, it’s what other people - whether they’re users or competitors, say it is.
Instead of users or target audiences, let’s call these people what they really are: lovely human beings who make strange, unpredictable decisions based on emotion and intuition. So we’ve got to work hard to get them on board.
We interview your potential and existing clients to find out what they think of your brand and our assumptions. With the quantitative and qualitative data they provide us with we can align your values, story and product to make your living brand something they’ll truly love.
Once we know what to say and who to say it to, it’s time to decide on how to share it.
Your brand story is just the start. Together we’ll define how your brand will look and talk, and where and how it will resonate best with your users. As you’ve got a lot of touchpoints, and a living brand is always consistent wherever it’s seen, you need a compass to guide people to the story most relevant to them.
We’ll create a brand operating system that will ensure that you can adapt to any media. You’ll be able to reach your users and stay close to them, giving the content and product they want, whenever they want it. It’s the start of a beautiful relationship.
